Complementary delivery, worldwide
Complementary delivery, worldwide
Complementary delivery, worldwide
About AYMF
AYMF — A couture house where heritage, culture, and artistry define modern luxury
AYMF is a couture label rooted in Arab heritage and elevated by global craftsmanship.
Founded by creative director Alaa’ Foudeh, the house creates meaningful designs that blend narrative embroidery, refined tailoring, and hand-finished artistry from heritage-inspired pieces and Indian handloom work to timeless bridal couture.
Each creation is made to order, crafted with intention, authenticity, and enduring luxury.
Where Stories Become Couture
At AYMF, every design begins with a story. Inspiration flows from cultural memory, global craft, architectural form, and the emotional resonance of color and texture. Through refined silhouettes and poetic detail, each couture piece becomes a visual narrative — a garment that carries meaning, artistry, and lasting elegance.
Where Stories Become Couture
At AYMF, every design begins with a story. Inspiration flows from cultural memory, global craft, architectural form, and the emotional resonance of color and texture. Through refined silhouettes and poetic detail, each couture piece becomes a visual narrative — a garment that carries meaning, artistry, and lasting elegance.
Where Stories Become Couture
At AYMF, every design begins with a story. Inspiration flows from cultural memory, global craft, architectural form, and the emotional resonance of color and texture. Through refined silhouettes and poetic detail, each couture piece becomes a visual narrative — a garment that carries meaning, artistry, and lasting elegance.
The AYMF Experience
The AYMF experience begins long before a piece is worn. Each client enters a world of refined artistry, thoughtful guidance, and intimate design dialogue. From selecting textiles to understanding mood and presence, every interaction is shaped by care and clarity. We believe couture should feel personal and elevated — a journey marked by quiet luxury, meaningful detail, and confidence that lingers.
The AYMF Experience
Personal, Immersive, and Defined by Elegance The AYMF experience begins long before a piece is worn. Each client enters a world of refined artistry, thoughtful guidance, and intimate design dialogue. From selecting textiles to understanding mood and presence, every interaction is shaped by care and clarity. We believe couture should feel personal and elevated — a journey marked by quiet luxury, meaningful detail, and confidence that lingers.
The AYMF Experience
The AYMF experience begins long before a piece is worn. Each client enters a world of refined artistry, thoughtful guidance, and intimate design dialogue. From selecting textiles to understanding mood and presence, every interaction is shaped by care and clarity. We believe couture should feel personal and elevated — a journey marked by quiet luxury, meaningful detail, and confidence that lingers.
Responsible Craftsmanship & Sustainable Production
AYMF operates on a responsible made-to-order model, ensuring that every piece is produced with purpose, eliminating excess inventory and minimizing environmental impact. Our couture garments are brought to life by skilled local artisans across Jordan — many of whom work from their homes, including talented women who preserve traditional craftsmanship while earning sustainable income. By supporting independent makers, valuing their time, and honoring their expertise, AYMF maintains ethical production standards and contributes to the longevity of artisanal heritage within the Arab world.
Responsible Craftsmanship & Sustainable Production
AYMF operates on a responsible made-to-order model, ensuring that every piece is produced with purpose, eliminating excess inventory and minimizing environmental impact. Our couture garments are brought to life by skilled local artisans across Jordan — many of whom work from their homes, including talented women who preserve traditional craftsmanship while earning sustainable income. By supporting independent makers, valuing their time, and honoring their expertise, AYMF maintains ethical production standards and contributes to the longevity of artisanal heritage within the Arab world.
Responsible Craftsmanship & Sustainable Production
AYMF operates on a responsible made-to-order model, ensuring that every piece is produced with purpose, eliminating excess inventory and minimizing environmental impact. Our couture garments are brought to life by skilled local artisans across Jordan — many of whom work from their homes, including talented women who preserve traditional craftsmanship while earning sustainable income. By supporting independent makers, valuing their time, and honoring their expertise, AYMF maintains ethical production standards and contributes to the longevity of artisanal heritage within the Arab world.
Meet the Visionary Behind AYMF
Alaa’ Foudeh — A visionary shaping AYMF with refined artistry and modern couture vision.
Alaa' Foudeh
Founder and Creative Director of AYMF
Alaa' Foudeh
Founder and Creative Director of AYMF
Alaa' Foudeh
Founder and Creative Director of AYMF
The Value of Choosing AYMF
Curated designs, made to order
Choose from our couture pieces, crafted upon request
Exclusive custom creations
One-of-a-kind designs made only for you
Artistry with meaning
Hand-finished pieces where every design tells a story
Direct designer guidance
Clear, personal support
Ethical artisan production
Supporting local craftsmanship
.
Secure Payment
Safe, protected transactions every time
Dedicated Support
We are here to assist Saturday–Thursday
Direct Designer Access
Direct, personal guidance
Free Shipping
Complementary delivery, worldwide
The Value of Choosing AYMF
Curated designs, made to order
Choose from our couture pieces, crafted upon request
Exclusive custom creations
One-of-a-kind designs made only for you
Artistry with meaning
Hand-finished pieces where every design tells a story
Direct designer guidance
Clear, personal support
Ethical artisan production
Supporting local craftsmanship
.
Free Shipping
Complementary delivery, worldwide
Secure Payment
Safe, protected transactions every time
Dedicated Support
We are here to assist Saturday–Thursday
Direct Designer Access
Direct, personal guidance
The Value of Choosing AYMF
Curated designs, made to order
Choose from our couture pieces, crafted upon request
Exclusive custom creations
One-of-a-kind designs made only for you
Artistry with meaning
Hand-finished pieces where every design tells a story
Direct designer guidance
Clear, personal support
Ethical artisan production
Supporting local craftsmanship
.
Secure Payment
Safe, protected transactions every time
Dedicated Support
We are here to assist Saturday–Thursday
Direct Designer Access
Direct, personal guidance
Free Shipping
Complementary delivery, worldwide
