Brand Stories
Ola AlFares Unveils AYMF’s “Arab Dream” Couture at Fashion Trust Arabia 2025
On November 22, 2025, Ola AlFares stepped into Fashion Trust Arabia wearing AYMF’s signature couture piece, “The Arab Dream”—a manifesto of heritage, identity, and elevated craftsmanship.
Hand-embroidered over more than 400 hours , the design weaves together symbols from across the Arab world into one poetic narrative. Its sculpted silhouette carries a belt engraved "بلاد العرب أوطاني", while the flowing cape bears the powerful declaration "أنا عربي".
The artwork embroidered onto the gown reflects a unified Arab journey:
the Pyramids of Egypt, Petra of Jordan, the Ishtar Gate of Iraq, the Kuwait Towers, and the Qatar Museum. Alongside them appear cultural icons—Syrian jasmine, Lebanese cedar, the Saudi palm, Palestinian tatreez, the Omani kaffiya motif, and Handala holding the olive branch.
A graceful Boom ship sails across the design, echoing the history of Gulf navigation and resilience.
At the hem, a Sudanese woven basket is embroidered—its opening revealing the Sudanese flag, symbolizing Sudan as the nourishing basket of the Arab world were it not for war and hardship.
“The Arab Dream” stands as a couture proclamation: a celebration of who we are, and who we dare to become.

